Kudos to WashingtonPost.com for experimenting in the Facebook world; the Compass application is cool little widget for figuring out where you fall in the political spectrum. I've yet to try it myself, but it supposedly "gets more interesting when your friends [on Facebook] install it because you will then be able to see where you all land on the political map." And it's certainly a good way to get the Post.com brand onto hundreds of thousands of Facebook pages.
The branding itself, though, has some unintended consequences. When I stumbled across this Compass on a friend's page, my first thought was that it was a commentary on the Post's own leanings:
Granted, that probably says something about my own take on the "liberal media elite." But I wonder how long until these graphics start popping up on posts as intentional illustrations of alleged bias?
13 May 2008 - 8:46pm
honestly, it was not effective in determining my actual "place" in the political spectrum. I know where I stand, and i answered the questions honestly, and it marked me as something im not.
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