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How to Trash Your Brand in Five Easy Steps
1. Market a line of dog products that ostensibly "feature the newest, toughest, and lightest materials to help keep your dogs (sic) beds and accessories lasting for years," and use the tag line, "Just try to chew through this."
2. Sell products that, in actuality, are remarkably easy for dogs to shred.
Waffles We Can Believe In
I like Barack Obama. I've been impressed by his campaign, and will more than likely vote for him in November. But I'm not impressed by his FISA position -- and besides, this is just funny:
'Never Write Something if You Can Say It. Never Say Something if a Nod Will Suffice'
If memory serves, that quote is from former White House Spokesman Mike McCurry -- it's probably my favorite example of the off-the-record attitude that pervades Washington DC.
That "maintain deniability" mantra doesn't apply to today's web, obviously. From the blogs to Facebook to now Twitter and Pownce, it seems like there's now nothing that won't be posted for posterity.
